This session will explore how investment incentives and enabling environments —including but not limited to Special Economic Zones— can foster sustainable tourism growth. It will present key insights from the WFZO–UN Tourism White Paper on Free Economic Zones and Tourism Investment, highlighting national experiences from Indonesia and Kenya. Speakers will share lessons on policy design, institutional coordination, and best practices that promote tourism investment. The discussion will offer practical takeaways for governments, investment promotion agencies, and private sector stakeholders seeking to strengthen their tourism investment frameworks.